You create segments to select a group of contacts according to specific criteria. For example, the industry that the contacts belong to or your business relationship with the contacts. You can create a segment to select the contacts you want to target with a campaign.
There are two steps in creating a segment:
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Enter general information about the segment.
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Select the contacts to be included within the segment.
Before you can select the contacts within the segment, you must first create the segment
The following table describes a sequence of tasks, with links to the topics that describe them. These tasks are listed in the order in which they are generally performed.
| To | See |
|---|---|
Create segments which allow you to select a group of contacts. For example, direct mail. | |
Add contacts to a specific segment. | |
Decide what contacts you want to keep in a segment. | |
Specify what contacts you want to remove from a segment. |